When I’m working as a digital producer, I try to remember what I like and dislike as a digital consumer.

This link between content creator and content consumer should be obvious, but you’d be surprised how often it’s neglected. Something happens during the content creation process that makes smart people with considerable skill introduce unhelpful attributes to their content projects.

The folks behind Axios understand this disconnect, and they work hard to make sure it doesn’t happen. They’ve developed an entire methodology–dubbed “Smart Brevity”–to ensure their content provides the best content and experience. Continue reading →