Ever heard this one? “We’ve got all this unused material from Project X. Let’s repurpose it into articles. It’ll be easy!”

This is the equivalent of a movie studio saying “We’ve got all this footage we cut from the movie. Let’s put it together into a totally different movie. It’ll be easy!”

That second example is absurd and we all know it. So why is the first example any different?

The goal of this piece is to provide you—the diligent content marketer / editor you are—with ways to push back against repurposing requests. My hope is that you’ll be able to minimize the impact of these projects and avoid the unnecessary work and frustration they carry.

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