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The in-house editorial group recruits and works with external subject matter experts to develop the organization's for-pay products. Similar to the author-publisher relationship, subject matter experts are contracted on a project-by-project basis.

Recruitment of experts occurs on two fronts:

1. The in-house editorial group uses traditional networking, trade events, direct outreach, directories and agents to find subject matter experts.
2. The community beat managers inform the in-house editorial group about experts they've encountered via community interaction.