Mac Slocum's Web Production Work

I've been fortunate to work on many fun projects over the years. Here's a selection of sites I've helped develop. (Note: I am not a Web designer. My production work focuses on the creation and organization of Web sites via HTML, CSS, content management systems and editorial management.)

  • O'Reilly Media's Tools of Change for Publishing -- I managed the TOC blog and associated sites on a day-to-day basis from March 2008 through February 2009. Key additions included establishment of an editorial calendar, development of webcasts, creation of resource pages, launch of a recommended reading section, and significant use of third-party tools (Twitter, Ning, Facebook, LinkedIn) to grow the audience. During my time with the TOC sites, blog visits and page views increased by more than 700%. The attention and reputation we built through our online platforms led to excellent attendance at the Feb. '09 Tools of Change for Publishing Conference, despite the shaky economy. (Important caveat: the TOC blog had just launched when I came on board, so a portion of the traffic increase was due to the site's natural development. Nonetheless, I'm very proud of TOC's significant growth.)
  • Mike Berman's Washington Watch -- I helped Mike Berman transition his long-running print newsletter into a Web edition, and I continue to manage production for each new edition.
  • Filmfodder -- I launched this site in March 2000 and it's been pumping out film reviews and news ever since. I manage all technical and business aspects of this site.
  • The Lost Blog -- What started as a lark quickly grew into a vibrant Web community. I launched this site shortly after the premiere of "Lost" in 2004 and I continue to manage the site's community and write weekly episode recaps.
  • TV Fodder -- Spun off from Filmfodder in 2005, TV Fodder has emerged as a fun and informative site for episode recaps, reviews and news. I manage all technical and business aspects of this site.
  • TechFodder -- Because the world needed another gadget blog ... Kidding aside, TechFodder brings entertainment and enthusiasm into the tech world.
  • The Independent Publisher -- I wrote, developed, and coded this tutorial site as part of my master's project at Emerson College. Some sections are dated, but a significant portion still holds up.
  • Road to the White House -- This is one of my favorite projects because the back-end development (which I managed) allowed Emerson College journalism students to cover the 2008 election without technical concerns or considerations (ie -- the journalists could be journalists, not Web producers). This site represents an important step in Emerson's Web journalism development, and I'm thrilled to have been part of it.
  • BostonChinatown.org -- I helped professor Paul Niwa from Emerson College develop this "network effect" site in conjunction with his graduate-level courses. I customized Movable Type to act as the site's database and content management system.