A Sustainable Model for Online Content Businesses

A structure that works with the Web, not against it.

Introduction

A brief look at where this model came from, how it's different from established methods, and why it matters. Read >>

Audience

This model combines passionate coverage of specific topics with the Web's audience aggregation capabilities to build engaged communities. Read >>

Community Beat Managers

Community beat managers focus on content creation and day-to-day interaction with target audiences. Read >>

In-House Editorial Group

Structured like a traditional publishing organization, the in-house editorial group develops for-pay content products for its target communities. Read >>

Subject-Matter Experts

External subject-matter experts work with the in-house editorial group to develop for-pay content products. Read >>

For-Pay Products

A look at the types of products Web-based audiences will pay for, including: webcasts, online conferences, in-person events, books, videos and consulting. Read >>

Marketing

Eschewing inefficient one-to-many marketing methods, the in-house editorial group uses its Web platforms to market useful products back to its target audiences. Read >>

Tools

An overview of the Web-based tools and technologies used in this model. Many of these tools are available for free or low-cost through external services. Read >>

The Numbers

A realistic look at the costs, conversions and estimated income this model can generate. Sustainability is the primary goal. Read >>

Holes and Questions

Because every structure has its weak links, this is an attempt to honestly address the big questions and caveats surrounding this model. Read >>